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As many people are discovering, self-publishing is a time consuming venture, which takes time away from what they should be spending time on - their content. It's also hard to find a clear path to revenue through a self-publishing venture - it requires expertise in marketing, publishing, sales and the use of technology - this all requires many years to master, so working with a publisher is a better approach.
As an eWorkshop Publisher, we are always looking for new talent with highly marketable content to bring into the global educational arena. Our goal is to work directly with face-to-face instructors that want to expand their audience online to create a recurring revenue model through our eWorkshop Publishing program.
An eWorkshop is like a webinar, except it is broken into an engaging formula that can be presented in short segments as videos online. Our delivery system places each into a searchable database and is sold on a subscription basis, so releasing new content monthly is a requirement for this program. It can also be created as a traditional video production with a full-fledged scripting and production process.
For each subscription-based course, we create a separate micro site to sell the benefits of the subscription. The site also provides a link to the course page on the eWorkshopCourses.com site where visitors can see all the videos associated with this course, each of which is linked to a video page, which shows a detailed description of the video and either a prompt to buy the course or if the visitor has already paid for the course, a link to the video, which can be viewed.
Building Author Opt-In Lists
We set up a custom drip marketing campaign for each author that captures visitor information from the course or product sites and sends a sequential set of announcements to the visitors. Opt-ins get a series of short messages, each focused on a feature, application or benefit of the course to get prospects to buy into the the subscription based eWorkshops. We also offer authors opportunities to send special messages to the subscriber list, through a community and contact management system attached to the list.
Social Media Marketing
We use the latest social media marketing techniques to get your content noticed. This includes using our syndicate of hundreds of social media specialists to generate buzz around your articles, press releases and other media. All of this is done to generate sales and create a recurring revenue model that can generate significant income for the author and us as the publisher. As we have a vested interest in the venture, we will do everything possible to make it a success.
Revenue Examples
This shows how pricing and the number of subscribers affect gross revenue.
Pricing Strategies
For early subscribers that get content as it is released, we recommend keeping the pricing structure low for them and increasing the subscription fee as new customers subscribe (late comers) - they get full access to the ever expanding library of content created by the author and the subscription is worth more as more content is added to the library.
Another strategy for live eWorkshop providers is to make the live eWorkshops available to a higher priced subscription level. The live eWorkshops provide valuable personal attention, and the number of people a presenter can focus on is limited, so as the subscriber base grows, the author can create higher priced mastermind groups and focus specifically on them.
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